Moschino Toy 2
Gummy & Yummy
Fresh from the candy factory, into a surreal world of oversized jello textures - a second chapter of AI-powered video for the Gummy & Yummy universe.
Straight out of the candy factory.
Oversized jello textures, candy-pipe architecture and saturated colour - the Gummy & Yummy world, pushed past what a shoot could reach.
A brand world that keeps growing.
For Moschino's Gummy & Yummy universe, TAKEOFF XP continued expanding the campaign through AI-powered video creation, bringing the fragrance collection into a playful world built around colour, movement and imagination.
Following the first chapter of the launch, this new visual content extended the campaign universe while maintaining the distinctive identity of the collection. Through AI production, creative direction and visual storytelling, we help brands create scalable content experiences designed to evolve throughout every stage of a campaign. Strong brand worlds are not created in one moment; they grow with every new story.
