L'Oréal Elvive
at Versailles
An AI-generated campaign film for the Elvive "Big Hair Day Spray" - extending the brand's masked-ball universe at the Château de Versailles into a cinematic, immersive format.
Volume steals the scene.
A visual piece built to amplify the campaign universe and extend the storytelling into a cinematic, immersive format: a masked ball at the Château de Versailles where volume takes centre stage.
Creative direction, extended through AI.
For L'Oréal Elvive's "Big Hair Day Spray", we created an AI-generated film echoing the brand's masked ball at the Château de Versailles: a cinematic extension of the campaign designed to amplify its universe.
At TAKEOFF XP, we believe in extending creative direction through AI: exploring variations faster, refining atmospheres, and pushing the visual narrative further, while keeping full control of the creative intent.
