Lancôme Absolue
Longevity MD
Campaign imagery and film for the Meta Discovery range - chrome, gold and the red time-line capsule, rendered to the standard the category demands.
One capsule, held to the light.
The red time-line capsule is the signature of the range. The film puts it in the hand and lets the light do the rest.
Precision, at the scale of a molecule.
For the launch of Absolue Longevity MD, Lancôme needed imagery that could carry a science-led proposition without losing the warmth of the Maison.
Chrome and gold are unforgiving surfaces: every reflection is a decision. We built the range in 3D so that each finish, each engraved logo and the glow of the time-line capsule could be controlled shot by shot, then art-directed the set as a photograph rather than a render. The result is a library of assets that holds together across the launch, from hero visual to social cutdown.
