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Hennessy X.O bottle and serve on a glass ledge against a blue sky
TAKEOFF XP · AI campaign film

Hennessy X.O Magnum
for China

A fully AI-generated film for Moët Hennessy X.O Magnum, designed for the Chinese market - built around the occasion: weddings, gatherings and moments of transmission.

Client
Moët Hennessy
Product
X.O Magnum
Type
AI campaign film
Market
China
Focus
The occasion
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The film

A toast worth remembering.

Rather than focusing on the product alone, the film is built around the occasion itself - capturing the sense of gathering and transmission at the heart of Chinese weddings and family celebrations.

A reunion. A milestone. A toast worth remembering.

The approach

Cultural insight, translated into a visual experience.

For Moët Hennessy X.O Magnum, TAKEOFF XP developed a fully AI-generated film designed for the Chinese market - where weddings and family celebrations remain some of the most meaningful moments of consumption.

We help brands translate cultural insights into visual experiences, combining AI production with creative direction to build content that feels both scalable and deeply relevant.

What we delivered
Cultural strategy01
Creative direction02
AI production03
Localized delivery04
Hennessy X.O on a lounge table in warm light
Hennessy X.O bottle and serve against a blue sky
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