Dead by Daylight
Key Art
Official key art for three of Behaviour Interactive’s in-game events: Twisted Masquerade, the Overgrowth Rift and Blood Moon.
One image to carry each event.
For each event, Behaviour Interactive entrusted TAKEOFF Creative with the official key art: the single hero image that fronts the whole campaign across store, social and in-game.
Twisted Masquerade 2025
For Dead by Daylight’s Twisted Masquerade 2025, Behaviour Interactive asked TAKEOFF Creative to bring their final anniversary event to life with a bold and memorable key art.
The Twisted Masquerade is a recurring Anniversary Event in Dead by Daylight, celebrating the Game’s Anniversary in June. Twisted Masquerade 2025 will be the fourth and final iteration of the Event and is scheduled to start on 26 June 2025 and last for three weeks until 17 July 2025.
Overgrowth Rift
For Dead by Daylight’s Overgrowth Rift, Behaviour Interactive asked TAKEOFF Creative to bring their seasonal vision to life. We created a narrative-driven key art that mixes floral beauty with a sense of horror.
Dead by Daylight’s Overgrowth Rift features ascended outfits for The Dredge and Haddie Kaur, exciting unlockable outfits for The Nurse, Orela Rose, Adam Francis, and Feng Min, and plenty more to uncover. Inspired by flora, from the beautiful vibrant flower to the vilest weed, this Rift invites you into a garden of nightmares, where beauty and decay walk hand in withered hand.
Blood Moon 2025
To celebrate the launch of Blood Moon - a limited-time event in Dead by Daylight - Behaviour Interactive entrusted us with the creation of its official key art: the single hero image that would front the whole campaign across store, social and in-game.
We leaned into the event's identity - a blood-red palette, a raven, and a crimson moon for an eye - for an illustration that reads instantly at any size and drips with the game's horror tone.
