Alan Wake 2
Influencer Kits
20 narrative kits that turn creators into FBI agents - case files, evidence and hidden clues that unfold the story of Bright Falls.
An unboxing that plays like the game.
To build awareness and excitement around the release of Alan Wake 2, Remedy Entertainment partnered with our European studio to create 20 incredible influencer kits - designed to pull each creator straight into the game's world.
Creative process
Each kit reveals layers of the narrative through personalized FBI tools, evidence and hidden clues. Case files, victim profiles, crime-scene polaroids, a UV torch, a map of Bright Falls - every item is a piece of the puzzle.
The experience culminates in a successful case resolution, triggering Saga's journey to Bright Falls. The final kit features exclusive Alan Wake 2 merchandise, wrapping the whole storytelling venture in a single, collectible package.
