Adidas × Minecraft
Custom Consoles & Controllers
45 custom Xbox controllers and 25 consoles - each numbered, hand-finished and 3D-printed into a one-of-a-kind collectible, given away through adiClub.
Bridging two worlds, in your hands.
When Adidas and Minecraft teamed up on a kids' apparel collection and exclusive in-game skins, they wanted to extend the collaboration into something physical and collectible - an object that could live in both worlds at once.
Adidas partnered with TAKEOFF Gaming to craft 45 custom Xbox controllers and 25 consoles, each individually numbered and treated as a one-of-a-kind piece, offered as a giveaway through the adiClub reward system.
Creative process
Uniting Adidas and Minecraft meant finding a visual language where clean sportswear design could meet playful pixel art without feeling forced. We dissected the apparel collection - its textures, stitching and color blocking - and paired those cues with Minecraft's iconic geometry.
Inside the TAKEOFF Atelier, every unit went through a full handcrafted transformation: hand-painted gradients, matte wraps, and sculpted leather-effect side panels with embossed Adidas branding and both logos. We pushed the craft further with 3D-printed stitching, laces, tags and interchangeable joysticks - each element echoing sneaker culture while staying rooted in the Minecraft universe.
The solution
The final set of 45 controllers and 25 consoles stands as a fusion of two worlds - the precision and heritage of Adidas, and the creativity and charm of Minecraft. By blending traditional hand-finishing with advanced 3D printing, TAKEOFF delivered a limited-edition collectible that elevated the collaboration and gave fans something genuinely unexpected.