TAKEOFF Athletics · Custom hardware
Xbox × Toronto Raptors
Ahead of the 2025–26 NBA season, Microsoft partnered with TAKEOFF to design a series of four co‑branded Xbox Series S bundles for the Toronto Raptors, a franchise defined by contrast, intensity, and Northern identity.
Client
Microsoft × Toronto Raptors
Season
2025–26
Platform
Xbox Series S
Bundles
4
The project
A visual language built on duality.
The brief was ambitious. These consoles needed to embody the Raptors’ spirit express a visual language built on duality.
Our goal was to turn that identity into hardware fans could win, own, and proudly display.
At a glance
ClientMicrosoft × Toronto Raptors
Season2025–26
PlatformXbox Series S
Bundles4
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