Xbox × Toronto Blue Jays: custom Series X console and controllers
A bespoke Xbox Series X clad in white baseball leather, two themed controllers and a wooden baseball-diamond stand, created for Xbox Canada’s partnership with the Toronto Blue Jays.
Stitched like a baseball.
Xbox Canada had partnered with Canadian Major League Baseball team the Toronto Blue Jays in 2023, so both brands could reach out to more people who shared a passion for both gaming and sports.
Part of their official partnership also allowed gamers and baseball fans unique access to the Blue Jays through specially-created content and competitions. To help promote the sponsorship, Xbox Canada asked TAKEOFF America to create a custom Toronto Blue Jays Xbox Series X console and controllers.
Batter up! TAKEOFF America’s design team stepped up to the plate and created a stunning bespoke Xbox Series X console clad in white leather, identical to the material used on Major League baseballs. A red stitch effect circled the front face of the Series X, inside was the unmistakable blue and white logo of the Toronto Blue Jays, 3D-rendered to add a layer of depth and complement the leather texture.
The team’s custom Series X came with a stand; a wooden Xbox-branded baseball diamond, which could also house our two Blue Jays-themed Xbox controllers. The back of the stand also doubled as a display for our one-of-a-kind Xbox and Blue Jays wooden baseball bat, all of which can be seen by fans next to the Xbox wall at TD Park Social, inside the Rogers Centre.
