Xbox × French Football Federation
Microsoft France and the FFF asked us to help promote their new partnership by creating something unique that would resonate with both brands’ target audiences.
An official gaming partner needs official hardware.
We thought that an Official Gaming Partner needed appropriate hardware to celebrate a new beginning with the FFF. Our expert design team created two custom Xbox consoles – a Series S and Series X. Our custom artwork featured the strong lines and colours of the FFF complete with le Coq Gaulois, which perfectly complemented the inimitable style of Xbox’s current-gen consoles.
200 custom Xbox controllers were also created by TAKEOFF’s specialist design team; again, featuring the FFF’s colours and logo. Our custom consoles and controllers were unveiled during the partnership reveal Twitch livestream at the Stade de France, which was attended by sport and esport journalists, influencers and French celebrities.
