Legends, playable.
Bruce Lee, Eminem and Jean-Claude Van Damme, brought into IO Interactive's Hitman World of Assassination as celebrity elusive targets and playable content.
Where gaming meets icon status.
In a recent exciting venture, we introduced the legendary Bruce Lee, Eminem and Jean-Claude Van Damme into the world of Hitman by IO Interactive. At TAKEOFF Access, our focus lies in fostering dynamic collaborations at the intersection of gaming, premium brands and celebrity engagements.
Each talent was woven into Hitman's signature format - celebrity elusive targets, seasonal content drops and premium cosmetic packs - giving players a limited-time chance to face down icons like The Splitter (featuring blockbuster action star Jean-Claude Van Damme), Slim Shady, and Bruce Lee as a partner against The Dragon.
The result: seasonal content that felt like an event, not just DLC, giving IO Interactive's live-service roadmap a recurring cultural spike and giving each talent a fresh, playable presence in one of gaming's most iconic franchises.
