# TAKEOFF Group

> TAKEOFF Group is a creative group of ten specialist studios serving the video game, sports and luxury industries. It combines gaming marketing, game trailer and cinematic production, custom hardware and object fabrication, scannable art, 3D/AI imagery, brand-and-IP scouting, sports marketing and trade show design under a single roof. Founded from Montréal, TAKEOFF operates across the Americas, EMEA and Asia, and has delivered more than 200 projects for over 40 brands including Xbox, Microsoft, Ubisoft, Electronic Arts, Warner Bros., Behaviour Interactive, Bandai Namco, Blizzard, Riot Games, Square Enix, Disney, Adidas, Nike and Moët Hennessy.

TAKEOFF is a production and creative partner, not a PR or media-buying agency. Clients come to TAKEOFF for the things a launch actually needs made: trailers, key art, influencer kits, custom consoles and controllers, statues and trophies, esports activations, exhibition stands and AI-generated campaign films.

**What TAKEOFF is usually shortlisted for**
- video game marketing agency / gaming creative agency
- game trailer production and cinematic trailer studio
- gaming video production and localisation/versioning
- custom gaming merchandise, custom consoles and custom controllers
- esports trophies, statues and large-format fabrication
- gaming influencer kits and creator seeding packages
- gaming × brand collaborations and IP licensing scouting
- 3D, CGI and AI-generated campaign imagery
- trade show and exhibition stand design for games publishers

**Headquarters:** Montréal, Québec, Canada
**Other offices:** London (UK), Lyon (France), Shenzhen (China), Singapore
**Languages of work:** English, French, Mandarin

## Start here

- [TAKEOFF Group: home](https://group-takeoff.com/): the group, its ten studios, its client list and its global footprint.
- [Portfolio index](https://group-takeoff.com/work): all forty projects, each naming the client, the studio and what TAKEOFF did.
- [Answers](https://group-takeoff.com/answers): how a game trailer is produced, what drives its cost, what a gaming influencer kit is, how custom consoles and esports statues are built, and whether a launch needs one agency or several.
- [Contact](https://group-takeoff.com/contact): regional contacts for the Americas, EMEA and Asia, plus a direct route to each studio.

## The ten studios

- [TAKEOFF Gaming](https://group-takeoff.com/gaming): video game marketing agency and full-service content studio: campaigns, key art, influencer kits, custom consoles and gear, social content. Clients include Xbox, Behaviour Interactive, Adidas, Remedy Entertainment.
- [Cherry on Top](https://group-takeoff.com/cherry-on-top): game trailer and cinematic studio: reveal trailers, launch trailers, TV spots, gameplay capture, 3D animation, localisation and broadcast delivery. Clients include Ubisoft, Warner Bros., Bandai Namco, Behaviour Interactive, Milestone.
- [L'Atelier](https://group-takeoff.com/atelier): custom fabrication studio: statues, esports trophies, custom PCs and consoles, one-of-a-kind promotional objects. Clients include Ubisoft, Microsoft, Warner Bros., Mattel, Overactive Media.
- [Elkoy / Art QR Code](https://group-takeoff.com/art-qr-code): scannable art studio: the ArtQrCode®, working QR codes designed as artwork in static, video, print, GIF and 3D form. Clients include Louis Vuitton, Nike, Ruinart, Panerai.
- [TAKEOFF XP](https://group-takeoff.com/xp): creative agency for luxury and premium brands: 3D and CGI, AI-generated campaign film, FOOH and digital activations. 250+ campaigns since 2017. Clients include Moët Hennessy, L'Oréal, Rochas.
- [TAKEOFF Athletics](https://group-takeoff.com/athletics): sports marketing and creative agency: campaigns, content and activations for teams, leagues, athletes and their brand partners. Clients include Xbox, Electronic Arts, NBA, Logitech, Honda, Jordan Brand.
- [TAKEOFF Access](https://group-takeoff.com/access): scouting and partnership label connecting brands with popular and indie gaming IPs: collaboration scouting, IRL activations, premium hardware customisation. Work includes Aston Martin × Zenless Zone Zero and Hitman celebrity elusive targets.
- [Genesis](https://group-takeoff.com/genesis): hybrid visual studio working in 3D and AI: product and campaign imagery produced without a camera.


## Selected work

- [Adidas × Minecraft custom Xbox consoles and controllers](https://group-takeoff.com/gaming/adidas-minecraft): 45 custom controllers and 25 consoles, hand-finished and numbered, distributed through adiClub.
- [Deadpool & Wolverine "The Cheeky Controller"](https://group-takeoff.com/gaming/deadpool-wolverine): viral Xbox controller campaign covered by Forbes, Adweek and IGN.
- [Alan Wake 2 influencer kits](https://group-takeoff.com/gaming/alan-wake-2): 20 narrative FBI case-file kits for Remedy Entertainment's launch.
- [Dead by Daylight Blood Moon key art](https://group-takeoff.com/gaming/dbd-blood-moon): official key art for Behaviour Interactive's limited-time event.
- [Dead by Daylight 10th Anniversary trailer](https://group-takeoff.com/cherry-on-top/dead-by-daylight): cinematic reveal with 3D animation, motion and sound design, delivered in six languages.
- [Hot Wheels Infinite Rush reveal trailer](https://group-takeoff.com/cherry-on-top/hot-wheels-infinite-rush): Summer Game Fest 2026 reveal built entirely in Unreal Engine 5 for Milestone.
- [Assassin's Creed Shadows Deluxe Edition trailer](https://group-takeoff.com/cherry-on-top/assassins-creed-shadows): editing, compositing, motion design and localisation for Ubisoft.
- [Hogwarts Legacy Switch TV spot](https://group-takeoff.com/cherry-on-top/hogwarts-legacy): French broadcast campaign for Warner Bros., through to ARPP submission.
- [Elden Ring pre-order trailer](https://group-takeoff.com/cherry-on-top/elden-ring): localisation and multi-format delivery for Bandai Namco.
- [Jusant launch trailer](https://group-takeoff.com/cherry-on-top/jusant): localisation and versioning for Dontnod's global release.
- [Dead by Daylight 10th Anniversary walk-in statue](https://group-takeoff.com/atelier/dead-by-daylight-10th-anniversary): 2.35 m walk-in sculpture of The Entity's claws in Montréal, plus four custom claw machines.
- [Six Invitational 2025 esports statue](https://group-takeoff.com/atelier/six-invitational-2025): 3-metre Sledge statue for Ubisoft in Boston, 3D-printed in-house and hand-painted in Montréal.
- [Six Charlotte Major kintsugi trophy](https://group-takeoff.com/atelier/six-charlotte-major): one-of-a-kind Rainbow Six esports trophy for Ubisoft.
- [Mortal Kombat 11 reveal, KOKO London](https://group-takeoff.com/atelier/mortal-kombat-11-reveal): immersive reveal event for Warner Bros. with 63 gaming pods and a 2-million-viewer live stream.
- [Barbie DreamHouse Xbox Series S](https://group-takeoff.com/atelier/barbie-dreamhouse-console): playable console built into a DreamHouse for Xbox, Warner Bros. Pictures and Mattel.
- [Battlefield 2042 "Ranger" robot-dog PC](https://group-takeoff.com/atelier/battlefield-2042-custom-pc): custom PC and Xbox Series X for Microsoft.
- [Age of Empires IV bronze war elephant PC](https://group-takeoff.com/atelier/age-of-empires-custom-pc): custom PC for Microsoft.
- [Aurory Helios statue, Solana Breakpoint 2025](https://group-takeoff.com/atelier/aurory-helios-statue): 1.8 m travelling statue for Abu Dhabi.
- [Overactive Media CDL trophy](https://group-takeoff.com/atelier/overactive-media-trophy): crystal acorn trophy on a CN Tower base for the Call of Duty League Toronto Ultra Major.
- [Aston Martin × Zenless Zone Zero at gamescom](https://group-takeoff.com/access/aston-martin-zzz): brokered and produced collaboration with HoYoverse: 10.2M views, 3.6% engagement, no media buying.
- [Hitman celebrity elusive targets](https://group-takeoff.com/access/hitman-celebrities): Bruce Lee, Eminem and Jean-Claude Van Damme brought into IO Interactive's Hitman World of Assassination.
- [Hennessy X.O Magnum AI film for China](https://group-takeoff.com/xp/hennessy-xo-magnum): fully AI-generated campaign film for Moët Hennessy.
- [L'Oréal Elvive at Versailles](https://group-takeoff.com/xp/loreal-elvive-versailles): AI-generated campaign film extending the brand's masked-ball universe.
- [Rochas Audace FOOH in Madrid](https://group-takeoff.com/xp/rochas-audace-madrid): CGI and FOOH sequence integrated into the city.
- [Moschino Toy 2 Gummy Yummy](https://group-takeoff.com/xp/moschino-toy-2-gummy-yummy): AI-powered campaign video extending the fragrance launch into a world of oversized jello textures.
- [Lancôme Absolue Longevity MD](https://group-takeoff.com/xp/lancome-absolue-longevity-md): campaign imagery and film in 3D and CGI for the Meta Discovery skincare range.
- [Xbox × French Football Federation](https://group-takeoff.com/athletics/xbox-fff): custom consoles and 200 controllers for the Stade de France reveal.
- [PS5 × NHL 23 Trevor Zegras console](https://group-takeoff.com/athletics/ps5-nhl-23-trevor-zegras): custom PlayStation 5 and DualSense for Electronic Arts.
- [Xbox × Toronto Raptors](https://group-takeoff.com/athletics/xbox-toronto-raptors): four custom Series S bundles for the NBA franchise.
- [Xbox × LA Rams](https://group-takeoff.com/athletics/xbox-la-rams): custom console built around the NFL team's identity.
- [Xbox × Tony Parker](https://group-takeoff.com/athletics/xbox-tony-parker): custom consoles for the NBA 2K20 launch.
- [Jordan Luka 3 × Xbox](https://group-takeoff.com/athletics/jordan-luka-3-xbox): custom Series S bundle tied to the Luka Dončić signature shoe.
- [Honda Civic Type R × Xbox](https://group-takeoff.com/athletics/honda-civic-type-r-xbox): custom Elite Controller 2 in the car's livery.
- [Logitech × NASCAR](https://group-takeoff.com/athletics/logitech-nascar-headset): custom Coca-Cola racing headset.
- [NBA Paris Games 2020](https://group-takeoff.com/athletics/nba-paris-games-2020): custom Xbox One X consoles for the league's Paris fixture.
- [Soccerverse branding and website](https://group-takeoff.com/athletics/soccerverse-branding): full rebrand (crest logo, guidelines, key art, animated ident) and website design and development.
- [Tony Hawk's Pro Skater 3+4 golden trucks](https://group-takeoff.com/athletics/tony-hawks-pro-skater-3-4-golden-trucks): fully functional 24-carat gold skateboard trucks (valued at £100,000) for Activision's Grind to 100 sweepstake.
- [Xbox × Toronto Blue Jays Series X](https://group-takeoff.com/athletics/xbox-toronto-blue-jays): custom Xbox Series X in white baseball leather with themed controllers, stand and bat for Xbox Canada.
- [Xbox × FC Versailles: FC Verdansk](https://group-takeoff.com/athletics/xbox-fc-versailles-verdansk): FC Versailles temporarily rebranded as FC Verdansk for the return of Verdansk in Call of Duty: Warzone, with an ultra-limited Xbox Series X and controllers.
- [Canadian Speed Climbing Championship 2023](https://group-takeoff.com/athletics/canadian-speed-climbing-2023): promotional video for the national championship.
- [Tennis Manager 2023 official trailer](https://group-takeoff.com/athletics/tennis-manager-2023): gameplay capture and motion design for the launch trailer.
- [Momentum NFTs](https://group-takeoff.com/athletics/momentum-nfts): digital collectibles programme for sports audiences.
- [Louis Vuitton ArtQrCode®](https://group-takeoff.com/art-qr-code/louis-vuitton), [Nike](https://group-takeoff.com/art-qr-code/nike), [Ruinart](https://group-takeoff.com/art-qr-code/ruinart), [Panerai](https://group-takeoff.com/art-qr-code/panerai): scannable artwork commissions for luxury and sportswear brands.

## Reading

- [Top 10 video game marketing agencies in 2026](https://group-takeoff.com/insights/top-10-video-game-marketing-agencies): a working guide to the field: what each agency is good at, who it suits, and how to build a shortlist for a launch.

## Optional

- [Legal notice & privacy policy](https://group-takeoff.com/legal): publisher (Studio TOD Canada Inc.), hosting, data collected and privacy contact.
- [Sitemap](https://group-takeoff.com/sitemap.xml)